Case study · Replacement car after an accident
A replacement car after an accident, with one phone call.
For Rentigo we created the brand and a website that tells people the most important thing right after an accident: if it was not their fault, the replacement car is free. They call the dispatch line or ask for a call back, and the car is delivered to their home, work or the accident site.
Problem
After an accident people are stressed and do not know whether they are entitled to a replacement car or who pays for it. The website has to explain in seconds that the at-fault driver's insurer covers the costs, and offer a phone number straight away instead of long reading.
What we did
- The Rentigo brand: name, a logo with a car and colours that feel like an emergency service
- A home page with one message: Not your fault? Your car is free. Below it three reassurances: no deposit, no costs for you, paperwork done for you
- A 24/7 accident line in a bar above the website and a Call now button in the header
- A main Call dispatch button with the number, and Call me back next to it
- A dispatch preview on the home page: the car is on its way, your price €0, the at-fault driver's insurer pays the invoice
- A benefits strip: no deposit, paperwork done for you, invoice goes to the insurer, 24/7, we bring the car to you
- A 30-second claim check: two questions, no sign-up and no email
- From the call to the wheel in three steps: get in touch, we deliver the car, we handle the rest
- Regular rental vs. Rentigo comparison: deposit, who pays, the insurer, where and when you get the car, vehicle condition
- FAQ, contact and the whole website in Slovak and English, with buttons within thumb reach on mobile
How the website sells
A 30-second claim check
Two questions and people know whether they are entitled to a free car. No sign-up, no email. Above it, a strip with the essentials: no deposit, paperwork done for you, the invoice goes to the insurer.
From the call to the wheel
Three steps instead of red tape: get in touch right after the accident, we deliver the car wherever you need it, and we handle the paperwork with the insurer for the whole repair.
Regular rental vs. Rentigo
Six rows that decide it: deposit, who pays the rental, dealing with the insurer, where and when you get the car, and vehicle condition. Under the table, a button to get the car without hassle.
For your business
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