Case study · Online shop for filter shower heads
Photos that sell the product.
A shoot of the Zenea filter shower head with models for the zenea.sk online shop. The goal was sales: customers see the product in the hand and in use, not just on white, and the shop still loads fast with lots of photos.
Problem
A photo cannot show what a filter shower head does: it filters water. So the photos have to sell the feeling: how the head sits in the hand, how the water flows and how skin and hair look after a shower. And the shop still has to load fast on mobile, even with lots of photos.
What we did
- A shoot plan based on what customers care about when buying: the size of the head in the hand, the water flow and how a shower feels
- Studio shoot with models on black and beige backdrops, with both the white and the black head
- Bathroom shoot with running water, so the product is shown in use
- Beauty close-ups of skin and hair that back up the brand message about healthy skin
- Packaging and the gift set on a white backdrop in the studio, under studio lighting
- Retouching and consistent colour grading, so the photos look like one series
- Originals in top quality for the archive, print and ads, and shop versions at the smallest possible size, so pages load fast
Photos from the shoot
In the studio
Models holding the white and the black shower head against black and beige backdrops, plus a close-up of the head in a hand. Customers see how big the head is in the hand and can compare both colours before buying.
On white
Packshots for the product gallery: the shower head alone, with a spare filter and an aroma ring, and the aroma rings with and without their box. The clean white background an online shop needs.
In the bathroom
The product in use: running water, wet hair and drops on the shower head. Exactly the moment customers picture when deciding to buy.
Skin and editing
Close-ups of skin and hair after a shower back up what the brand promises: clean water for healthy skin. We picked the best shots from the whole series and edited them in Lightroom so they look like one set.
Equipment and studio
We shoot on professional equipment
We use Sony A7 IV cameras, quality lenses, Nanlite studio lights, gimbals and microphones. We are preparing our own production studio for all of these kinds of work and keep expanding it. We always fit the scope to the type of job and what the client needs.
- Sony A7 IV
- Quality lenses
- Nanlite lights
- Gimbals
- Microphones
- Own studio (in preparation)
For your business
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